TVEyes Insight
Media Monitoring Platform
End-to-end redesign of a powerful global broadcast and media monitoring platform, unifying 96,000+ sources into an intuitive interface with 7 AI-driven features.
About the project
TVEyes is a powerful platform for media monitoring, used by PR professionals, analysts, and enterprise teams to track mentions across TV, radio, podcasts, and online sources globally. The system was redesigned using the MUI library and established UX patterns, resulting in a cleaner, more intuitive layout and dramatically improved user experience.
Challenges
- Modernizing an outdated platform while maintaining feature parity
- Improving usability where users struggled to complete key tasks
- Aligning design, functionality, and business goals across teams
- Creating a scalable, token-based Design System
- Achieving agreement on product direction and UI between stakeholders
- Transformation of the product into a true SaaS model
My role
As Senior UX/UI Product Designer, I collaborated directly with the team lead, sales, engineering, and CEO. I led feature design end-to-end — from requirements definition and benchmarking through UX research, prototyping, and usability testing. I also built and maintained the scalable MUI-based design system.
Design Spike & User Research
A design spike is a dedicated phase within a sprint focused on user-centered and technical research. Its purpose is to explore problems, validate assumptions, and identify opportunities. During this phase, I focused on understanding user needs, technical constraints, define requirements and product limitations to reduce uncertainty and support informed design decisions before the design.
Customer Journey Maps
Our User Flows and Customer Journey Maps stand as the foundational blueprints shaping the user experience at TVEyes. CJMs and backlog documentation served as the foundational blueprints shaping the user experience, ensuring every interaction is purposeful and user-centered.
Big Data Grid & Watch Terms
Developed a user-friendly big data grid with powerful event filtering capabilities. In addition, the platform offers three distinct views for monitoring watch terms — giving users the flexibility to work the way they prefer while keeping the data density manageable.
Scalable MUI-Based System
A collection of guidelines, principles, and reusable components that were used to create consistent and cohesive visual and user experiences. Built on Material UI (MUI) with custom theming tokens for both light and dark modes.
Fully Responsive
Created multiple design layouts for different screen sizes and resolutions. Optimized the layout, typography, images, and other elements to fit the available space — delivering a native-feeling experience on both iOS and Android.
7 AI-Driven Features
Our platform harnesses advanced AI to help users get more done, faster. AI-powered tools reduce cognitive load and make the experience more intuitive and efficient.
- AI Summary Report — automatically generates concise insights from complex data
- Sentiment Analysis — uncovers the emotional tone associated with user keywords
- AI Smart Alerts — notifies users of important trends and anomalies in real time
- Podcast AI Summary — summarizes long audio content for quick understanding
- AI Video Showcase — highlights key moments in video content automatically
- AI Report Showcase — generates actionable reports with minimal manual effort
- AI Managed Watch Term — intelligent monitoring term management
Results
The product received 18 G2 badges including the prestigious Best Usability award, validating the product's shift toward a world-class user experience.