Dmitriy Khrypko

Hi, I'm Dmitriy

Senior Product UX/UI Designer with 10+ years shaping complex, data-driven SaaS platforms — from initial discovery to high-fidelity handoff and scalable design systems.

10+
Years of experience in UX/UI design for B2B & B2C SaaS products
2007 → present
18
G2 Badges earned for TVEyes Insight, including Best Usability
Winter 2026
7
AI-driven features designed and shipped at TVEyes
Smart alerts · AI summaries · Sentiment

Work that ships
and gets results.

A curated selection of product design work — from media monitoring platforms to supply chain SaaS and HR tooling.

TVEyes is a powerful platform for media monitoring. The system was redesigned using the MUI library and established UX patterns, resulting in a cleaner, more intuitive layout and an improved user experience.

Improvements were reflected in external recognition — the product received 18 G2 badges, including awards for usability.

73%Faster reporting
4.7/5CSAT (from 1.3/4.0)
2.8×User Engagement
G2 Best Usability Badge

ToolsGroup is a global provider of supply chain planning software for companies experiencing demand volatility. Manufacturers, distributors, and retailers use this self-learning demand forecasting to regularly beat consensus forecasts in a fraction of the time and effort. ToolsGroup includes demand sensing, multi-echelon inventory optimization (MEIO), and S&OP.

The redesigned platform, including the new multi-product access space and team management hub.

93%CSAT (from 24%)
+47%Seat utilization

Improved clarity of seat availability across the system.

HR Tool

It is a feedback and evaluation tool that helps teams measure performance and collaboration. It enables structured peer reviews across key metrics such as work quality, expertise, communication, and teamwork, while also collecting anonymous sentiment feedback through short surveys. The platform provides clear insights into strengths, growth areas, and overall team health.

By implementing structured, bite-sized peer reviews, we reduced the time spent on evaluations by 40%.

−40%Evaluation time
85%Participation (from 53%)